Amplitude

Amplitude is a comprehensive product analytics platform designed to help businesses understand customer behavior throughout their digital journey. The platform empowers organizations to harness data insights with speed and ease, enabling faster decision-making and more strategic growth opportunities. Amplitude integrates multiple analytics features including Product Analytics, Web Analytics, and Session Replay—all accessible with minimal setup. The AI-driven insights and customer data capabilities make it an essential tool for modern product teams looking to optimize user engagement and increase retention. Furthermore, the platform promotes innovative experimentation through A/B testing and feature management, allowing businesses to continually enhance their offerings based on actionable metrics. With a strong focus on data governance, integrations, and security, Amplitude caters to industries ranging from eCommerce, B2B, and healthcare to financial services, providing tailored solutions to meet unique business needs. This transformative analytics platform not only serves the needs of product managers and growth analysts but also becomes an integral part of the operational framework for marketing, engineering, and customer success teams. Leveraging Amplitude's self-service analytics combined with guided support enables businesses to iterate and evolve their approaches rapidly, thereby creating a data-centric culture across teams.